5 Ideas for Branding Your Small Business

by Lara Maville
Hits: 2424
branding small business

When I hear the word “branding” I can’t help but think about cows. As early at 2,700 BC, branding was what cattle owners did so cows could be easily identified and returned to their owner if lost, or stolen by cattle rustlers. But now when we talk about branding it tends to be in the context of marketing a business, not owning cattle. So what is branding, exactly? And why is it important?